About | Socially Mobile

Socially Mobile Community Interest Company (CIC) has been founded to support and inspire public relations practitioners across the UK to increase their earning potential.

We deliver training to those from lower socio-economic backgrounds, as well as under-represented and under-served groups including ethnic minority practitioners, the LGBTQ+ community, women returners and those with disabilities. We also help those who have been adversely affected financially by the COVID-19 pandemic. 


Our objectives are:

  • To increase the employability of PR practitioners in need

  • To lower the further threat to employment caused by the encroachment of management consultants, other marketing disciplines and automation

  • To offer ongoing help and support through mentors, coaches and peer to peer groups


Many PR practitioners have strong tactical competencies but lack the strategic capability to move into a new or better role. The Socially Mobile programme is a platform for developing knowledge, experience and career prospects.

We aim to create a pipeline of talent from lower income backgrounds and under-represented groups in order to make the public relations industry more representative and diverse. It’s time to level the playing field.

Who We Are

 

Socially Mobile was founded by Sarah and Stephen Waddington. Its leadership structure is as follows:

 

Board of directors
Sarah Waddington and Stephen Waddington. 

|

Steering group
Richard Houghton, Farzana Baduel, Karan Chadda and Aby Hawker. 

|

Fundraising support
Together We Can Fundraising. 

|

Assessors
Ella Minty, Chief Examiner.

Ben Verinder, Lead Assessor.

We have a pool of independent assessors and markers for Socially Mobile. Names are not published for the purpose of confidentiality.

|

Programme manager
Beth Thomas.



Our thanks go to Fenella Grey and all those who provided input and advice during the inception process.